https://www.klander.com/oliver-klander-blog daily 0.75 2023-04-12 https://www.klander.com/oliver-klander-blog/the-new-thing-from-1958-retail-media monthly 0.5 2023-04-12 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/95d58140-f616-4c3e-8d28-65179b157803/Green+Shield+Stamp.jpg Oliver Klander Blog - The new thing from 1958, Retail Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.klander.com/oliver-klander-blog/interoperability-clean-room-must-havenbsp monthly 0.5 2023-03-23 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/257494ba-21c4-4e55-a072-146ab9e85d5e/Interopabilty.jpg Oliver Klander Blog - Data Interoperability - AdTech  A new world dawns and the rise of the Clean Room era is well and truly upon us, fuelled by more accessibility to data, privacy-first platforms and, more importantly, a more open ecosystem, even with walled gardens. But what does this mean, are all clean rooms created equal? Certainly not, and (4) key pillars are essential to a successful rollout or selection of a clean room for any brand or organisation. https://www.klander.com/oliver-klander-blog/omega-x-swatch-moonswatch monthly 0.5 2022-03-28 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/859ecab7-59d9-4e8f-b945-cd11322bba57/First+Image+Blog.jpg Oliver Klander Blog - Omega X Swatch #moonswatch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/275d1b16-2c81-4449-ad11-6e5470981e09/Location+queue+image.jpg Oliver Klander Blog - Omega X Swatch #moonswatch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/ce12e922-84a3-4c1f-a658-6509a1c40d1d/MOON3.png Oliver Klander Blog - Omega X Swatch #moonswatch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/76d13a41-177e-4087-9c3b-abfbe5106714/moonswatch+twitter+after.png Oliver Klander Blog - Omega X Swatch #moonswatch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/3f0629c7-db08-4d3e-8c0e-13304cf89231/blog+market+place.jpg Oliver Klander Blog - Omega X Swatch #moonswatch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.klander.com/oliver-klander-blog/whats-the-latest-in-adtech-jaw8t monthly 0.5 2022-03-28 https://www.klander.com/oliver-klander-blog/a-cookieless-world-not-really-cookieless monthly 0.5 2023-03-23 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1595839257549-01VQ6H3BH5JGH18NDWAI/3rd+party+cookies-cookieless-Recovered.png Oliver Klander Blog - A cookieless world, not really cookieless! - 3rd Party Cookies gone. The AdTech and MarTech industry has been talking about this for years, we knew this day was coming, we delayed, we procrastinated, we thought just one more month, quarter or year, but the day is now rapidly approaching and what does it look like? https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1595839603502-ICMK6VHIHNRNF4CG83L5/1st+and+3rd+party+cookie+diagram.png Oliver Klander Blog - A cookieless world, not really cookieless! - Some of you reading this may ask what is the importance and how does this really affect online marketing? If we look at the ecosystem and break down what 3rd Party cookies actually are we can start to draw a picture of why targeting by cookies has long needed an overhaul. A 3rd Party cookie is a cookie that is dropped onto a users device when that user visits a web page. https://www.klander.com/oliver-klander-blog/what-is-the-value-of-your-data monthly 0.5 2023-03-23 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1595604248423-CLKJ8W9MGJDX4HLXOZEX/data+collection+-+image1.jpg Oliver Klander Blog - What is the value of your data? - Do you have a credit card? Do you have a storecard, Waitrose, Nectar, Macy’s, Tesco Clubcard, Costco etc? Do you own an Alexa, Google Home? Is Siri enabled all over your iPhone, for apps, engagement, questions? Do you use Amazon Prime? Data collected everywhere. https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1595324959025-69UDBPPLYQ6ACK3URZC8/Jumpshot-optin.png Oliver Klander Blog - What is the value of your data? - Had you of read them, would you have still decided to download the software, probably as there was a value exchange, free virus software. Still, you would have realised that Avast was processing user search, purchasing and transaction data and anonymising it for pattern analysis and trend analysis. Perhaps you did click the option? https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1595405425490-CEN8P8HJPO7XYZ2H550T/ICO+Fines+UK+Companies.png Oliver Klander Blog - What is the value of your data? - With the advent of GDPR, CCPA, CRPA and other initiatives flowing through and public action from the ICO (record fines) the data industry is seeing significant change, has that finished, no. We are still very early in the process of really understanding how data processing and the implications of data use is going to unfold, yes there are regulations, yes there is a process in place, but many could argue that Jumpshot had followed the correct procedure in data collection, yet they were not able to survive the public exposure of just how much data power they held. https://www.klander.com/oliver-klander-blog/all-things-production-and-versioning monthly 0.5 2020-11-13 https://www.klander.com/oliver-klander-blog/is-your-consumer-ready-to-hit-buy-now-are-they-banner-ad-blind-situational-analysis monthly 0.5 2020-11-13 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1603088725495-FWGZFUHPA3KNK09SQVPK/People+Blog-ok-mymyne.png Oliver Klander Blog - Is your consumer ready to hit Buy Now? Are they Banner (ad) Blind? - You are on the tube, metro, subway or train - school run, reading the latest news, article from the Times, Daily Star, Sun or Metro. What is your ability to soak in information? At what point should you be served an advertisement or a piece of marketing comms? https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1602933653880-8IBGV6LU2UCRYOPC5K32/Situational+Segments.png Oliver Klander Blog - Is your consumer ready to hit Buy Now? Are they Banner (ad) Blind? - In a cookieless world, they have mapped out 320 Situational Segments, and have over 1 Billion data-points linked to research panels. Alongside the situational segments, they mapped out a number of factors that affect engagement for each situational segment like; https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1603087647554-9HNCAVHFTFCQ4GLPK7CL/Situational+Analysis+Graph-ok.png Oliver Klander Blog - Is your consumer ready to hit Buy Now? Are they Banner (ad) Blind? https://www.klander.com/oliver-klander-blog/the-cost-of-not-versioning-personalising-your-marketing-comms monthly 0.5 2020-10-22 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1603348693993-1PADOY2V5LF7RMI4GVEJ/ad+versioning+-+personalisation.png Oliver Klander Blog - The cost of not versioning, personalising your marketing comms? - Let's start with looking at marketing, the purpose, the goal … what is it a marketer does? Marketeers sole goal is to deliver engaging communication strategies to win the hearts and minds of consumers or indeed, the target audience for B2B. Marketing/Advertising isn't the same as it was, technology, environment and the way we consume content has changed, morphed and is just entirely different. https://www.klander.com/oliver-klander-blog/whats-the-latest-in-adtech monthly 0.5 2022-03-03 https://www.klander.com/oliver-klander-blog/psychometric-personality-based-factors-in-ocean-targeting monthly 0.5 2020-07-22 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1595227930416-E8LNZ989BIYTJY0E931O/IBM+Twitter+-+Oliver+Klander.png Oliver Klander Blog - Psychometric personality-based factors in (OCEAN) targeting - Data plays a significant role in the targeting of individuals and segments online with promotional messaging. The advertising industry has seen a huge growth in data usage over the last decade. I have been vocal about the issue that data has now become an over-traded commodity, thus making it hard for marketers to make informed decisions or indeed, decisions that lead to incremental value. https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1595241718927-ROF1CVAWS2WY96UUE067/gif+example+2.gif Oliver Klander Blog - Psychometric personality-based factors in (OCEAN) targeting - 3. Once the survey is completed we look to run data/behavioural analysis through K-Means or indeed Gaussian Mixture models to cluster the segments into workable groups. big-data - Data Science | Behavioural Science https://www.klander.com/oliver-klander-blog/data-data-data-everywhere monthly 0.5 2020-10-14 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1594974624453-9H89A0YSWMWEY52SFSFH/portpatrick-wigtownshire-reference-1841-896-10-p16.jpg Oliver Klander Blog - Data, Data, Data Everywhere - Data has been used for decades right back to the creation of the national census in 1841, yes 1841! Granted, in 1841, the National Archives were ink and paper; however, the concept of data collection is not new. It is that platforms in which data is being collected that have exponentially grown and have become more vast and diverse. https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1594975155799-H9M7843B8RJPFV5Q4HBD/martec2020.png Oliver Klander Blog - Data, Data, Data Everywhere - 4. We have seen exponential growth 8000% in the online data market place in the last 10 years 15 suppliers to 1250 as seen in the latest lumascpae by Scott Brinker \ Chiefmartec https://www.klander.com/oliver-klander-blog/category/Data monthly 0.5 https://www.klander.com/oliver-klander-blog/category/Clean+Room monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/behavioural+science monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/PR monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/CPRA monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/data monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Video+Versioning monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/moonswatch monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/swatch monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Clean+Rooms monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Data+Targetting monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/CCPA monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Retail monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Turtle-Dov monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/personality monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/omega+watches monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Trade+Marketing monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Creative+Production monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/data+use monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Clean+Room monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Retail+Media monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/OCEAN monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/data+processing monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Big+Data monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Retailer+Marketing monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/AdTech monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/interoperability monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Data+Collaboration monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/data+collection monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Cookieless monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/omega monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/1%3A1+Matching monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/PII monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Creative+Versioning monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/collab monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/1st+Party+Cookie monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/CPG monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/3rd+Party+Cookie monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/GDPR monthly 0.5 https://www.klander.com/oliver-klander-blog/tag/Personalisation monthly 0.5 https://www.klander.com/home daily 1.0 2026-02-13 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/69fcc5e8-77c1-47ca-a689-4b96b33a59ab/bw-oliver-klander-headshot.jpg Home - Hi, I’m Oliver Klander. A seasoned Operations and Sales professional with 20 years of digital/commerce media experience. I help drive growth and productivity and deliver meaningful, data-led, collaborative data strategies through technology, partnerships and outcomes-based marketing. https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/2a63d19d-3dd4-478d-a9a9-16b00faf247e/1742467263369.jpeg https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1f25241e-ab44-47cd-b9cc-4621b0e6b5bb/1761665549097.jpeg https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/f8077908-ed15-4084-967c-71c8d3553f92/1760946855492.jpeg https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/7b757f9e-2a06-4d78-b881-1d7b045eb739/1761665849646.jpeg https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/0f1786ac-c831-4671-9a3d-7324bd4557d7/Read-the-zoom-book-cover-medium-2.png https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/528ebdf5-fa1b-4934-8379-b1b9e88d9391/not-quite-90-seconds-oliver-klander.jpg https://www.klander.com/contact daily 0.75 2020-10-07 https://www.klander.com/digital-planning-strategy daily 0.75 2020-07-20 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1594824339940-RYO0MA26Q9Q1CMLWEQG1/Oliver+Klander+Certifications.png Digital Planning - Planning. Key to every digital strategy is the planning and utilising all tools available. Programatic, Content, Creative, SEO, Paid Social, PPC - Adwords and finally data https://www.klander.com/behavioural-science daily 0.75 2020-07-20 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1595227930416-E8LNZ989BIYTJY0E931O/IBM+Twitter+-+Oliver+Klander.png Behavioural Science - Behaviour & Big Data. The most important element in personalised targeting is understanding behaviour, nuances, personal motivations of the consumer. Image credit IBM Watson Twitter profile https://www.klander.com/big-data-and-data-science daily 0.75 2020-07-20 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1595241718927-ROF1CVAWS2WY96UUE067/gif+example+2.gif Big Data and Data Science - Big Data. “extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions.” The definition of big data. https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1595254764401-0PIRCNUPSYW8XZ85YMNS/BIG+DATA-Oliver+Klander.png Big Data and Data Science - Audiences Define, develop and target audiences more efficiently Location Utilise data to pinpoint audiences in specific locations and hotspots Personalised Targeting Personalise messaging with behavioural nuances, profiles and demographic Spend Focus on the best performing channels, optimise spend increase ROI, reduce CPA (Cost Per Acquisition) Markets Identify new emerging markets, over-represented markets (opportunities - trends) https://www.klander.com/personalised-targeting daily 0.75 2020-10-14 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1595852711870-GPG3P3HB3TYG3D2A6BNG/personalised+targeting+data+and+creative.gif Personalised Targeting - Targeting. Message feeling a little weak? Not on point, not for your target audience? Utilise data and creative to deliver the right message, at the right time on the right device. https://www.klander.com/read-the-zoom daily 0.75 2026-02-13 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/973c64bc-2f56-4efc-927d-2f344281abc1/Read-the-zoom-book-cover-medium-2.png https://www.klander.com/commerce-retail-media daily 0.75 2026-02-13 https://www.klander.com/store daily 0.75 2024-05-08 https://www.klander.com/store/p/read-the-zoom monthly 0.5 2025-04-16 https://images.squarespace-cdn.com/content/v1/5f0c362ae8d6a07b5cd75d3c/1715146122460-P0N4ETQLPYLS8EXR0LP2/Read-the-zoom-book-cover.png Store - Read The Zoom